What Are Cookies and Tracking Technologies?

Cookies are small text files that websites place on your device when you visit them. They're basically memory aids that help sites remember who you are when you come back. Think of them as bookmarks that contain a bit of information about your visit.

We also use similar technologies like web beacons and pixels. These are tiny transparent images embedded in web pages that help us understand which parts of our content people actually read. They work alongside cookies to give us a complete picture of how our educational platform is being used.

Types of Tracking We Use

How We Use This Information

The data we collect through these technologies serves several practical purposes. We analyse traffic patterns to understand peak usage times and optimise server performance. We track which educational materials students find most valuable, helping us allocate resources to developing similar content.

We also use this information to spot technical problems. If we notice people abandoning a particular page quickly, that's usually a signal something's broken or confusing. The data helps us prioritise fixes and improvements based on real user behaviour rather than guesswork.

• Personalising your learning dashboard based on your interests and progress
• Remembering your course preferences and last viewed lessons
• Improving site navigation based on common user pathways
• Identifying popular topics to guide our content development
• Detecting and resolving technical issues affecting user experience

Data Retention and Storage

Different types of cookies have different lifespans. Session cookies disappear when you close your browser. They're temporary helpers that only exist during your current visit. Persistent cookies stick around longer, sometimes for months or even years, depending on their purpose.

Essential cookies typically last for the duration of your session or up to 24 hours. Functional cookies might persist for several months so we can remember your preferences across multiple visits. Analytics cookies usually remain active for around two years, giving us enough data to identify long-term trends without keeping unnecessary information indefinitely.

Third-Party Services

We partner with external services that may place their own cookies on your device. These include analytics platforms that help us understand site performance and advertising networks that deliver relevant marketing content. Each of these services operates under its own privacy policies.

While we carefully select partners who maintain strong privacy standards, we don't have direct control over their tracking technologies. If you're concerned about third-party tracking, you can review their individual privacy policies or use browser settings to block them entirely.

Your Control Options

You have several ways to manage how we track your activity. The button at the top of this page lets you reject all non-essential cookies with a single click. This disables analytics and marketing tracking while keeping essential functionality intact.

Your browser also provides built-in controls for managing cookies. Most modern browsers let you block all cookies, accept only first-party cookies, or review and delete cookies individually. Keep in mind that blocking all cookies will affect how well the site works.

Changes to This Policy

We update this policy occasionally to reflect changes in our tracking practices or legal requirements. When we make significant changes, we'll update the date at the top of this page and may notify active users through email or a site banner.

We recommend checking back periodically if you're concerned about privacy matters. The most current version of this policy always lives at this URL, so you can bookmark it for easy reference.